VOLUME 4 ISSUE 01 (SPECIAL ISSUE)

VOLUME 4 ISSUE 01, (JAN. 2025) – SPECIAL ISSUE – This special issue is published in collaboration with the Postgraduate and Research Department of Commerce with Computer Applications, Sakthi College of Arts and Science for Women, Oddanchatram, Dindigul, Tamil Nadu, India.

Editorial Notes – Vol. 4, Issue 1 (Jan 2025): Special Issue

S.NoArticle Title & AuthorsPage
1A Study on Impact of Online Shopping Upon Retail Trade Business.
Authors: Mrs. S. Kaleeswari and Ms.T. Bavanipriya
DOI: https://doi.org/10.70333/ijeks-04-01-s-001 		1
2A Study on Consumers Buying Behaviour Decision in Social Media towards Cosmetic Products.
Authors: Mrs. S. Kaleeswari and Ms. M. Deepika
DOI: https://doi.org/10.70333/ijeks-04-01-s-002		8
3A Study on Consumer Preference towards Instant Food Products.
Authors: Dr. S. Samundeeswari and Ms. K. Janani
DOI: https://doi.org/10.70333/ijeks-04-01-s-003		16
4Study on Consumer Preferences towards Google Pay.
Authors: Dr. S. Samundeeswari and Ms. R. Gayathri
DOI: https://doi.org/10.70333/ijeks-04-01-s-004		24
5Impact of Digital Marketing on Consumer Buying Behaviour.
Authors: Dr. S. Samundeeswari and Ms. T. Gokulavani
DOI: https://doi.org/10.70333/ijeks-04-01-s-005		31
6Impact of Digital Payment System in Small Business.
Authors: Dr. S. Samundeeswari and Ms. D. Kaviya
DOI: https://doi.org/10.70333/ijeks-04-01-s-006		37
7A Study on Consumer Buying Behaviour of FMCG Products.
Authors: Dr. S. Samundeeswari and Ms. L. Sivapriya
DOI: https://doi.org/10.70333/ijeks-04-01-s-007		45
8A Study on Impact of Social Media Marketing on Consumer Buying Behaviour.
Authors: Dr. S. Samundeeswari and Ms. R.V. Rethanya
DOI: https://doi.org/10.70333/ijeks-04-01-s-008		53
9A Study on Customer Satisfaction Towards Cable TV Services.
Authors: Mrs. S. Kaleeswari and Ms. K. Kulathaiyammal
DOI: https://doi.org/10.70333/ijeks-04-01-s-009		61